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Τετάρτη 14 Σεπτεμβρίου 2011

O John Sculley για τον Steve Jobs

O John Sculley, πρώην CEO της Apple, παραχώρησε συνέντευξη στο FINS και αναφέρει ορισμένα ενδιαφέροντα στοιχεία για τον Steve Jobs και την τότε συνεργασία τους.

Ας δούμε μερικά από αυτά παρακάτω:

Γενικότερα, ο Sculley παραδέχεται τον ρόλο που είχε στην Apple που ήταν καθαρά διευθυντικός. Κατά την πρόσληψή του από το συμβούλιο της Apple ο Sculley θεωρούσε ότι θα δούλευε μαζί με τον Jobs με τον δεύτερο να αναλαμβάνει τον κλασικό ρόλο του “οραματιστή”.
I was never recruited to be the visionary for the products. That was Steve’s role.
Σχετικά με το ρόλο του στην Apple:
The majority of time I was at Apple, I was basically focused on delivering the same kind of performance metrics that I delivered at Pepsi. So, for example, when I joined Apple we had just achieved $570 million of revenue in 1982 and we were No. 3 in market share. When I left Apple in 1993, we had reached $8.3 billion in revenue, Macintosh was the No. 1 selling PC hardware product in the world, Apple was the most profitable PC hardware company in the world and we had $2 billion of cash.
What I didn’t appreciate was that in a tech company there are entirely different metrics that are even more important, like what is the life-cycle of the tech platform you are on? Will there be a game change in the industry that would make obsolete what you are doing?
Όταν ο Jobs έφυγε λίγο αργότερα τα πράγματα άρχισαν και πήραν τον κατήφορο. Ο Sculley ήθελε να διατηρήσει την κουλτούρα της Apple όσο μπορούσε και αρνήθηκε την ύστατη στιγμή να αδειοδοτήσει το Mac OS σε τρίτους, κάτι που τον οδήγησε και στην απόλυσή του.
After Steve left, we continued to follow his first principles that you build products that start with the user experience and they must be complete end-to-end systems. It was still about magic.
I tried to follow his principles. And not licensing our software platform was an important principle as it gave us the ability to build better PCs and make trade-offs between hardware and software, often giving us a two- or three-year time advantage over competition.
O Sculley εξυμνεί τον Steve Jobs και το ταλέντο του και δηλώνει ότι έμαθε πολλά από αυτόν
I was clearly learning from a visionary genius how he created incredible products. Everything he did was about creating magic. That is his great gift.
Σχετικά με την παραίτηση του Steve Jobs από την Apple και το πως προκλήθηκε:
I think the separation was driven by Steve being in a real funk because the Macintosh, which he developed, was failing in early 1985. His vision was ahead of its time, the power of the microprocessor wasn’t enough to do what he wanted to do and Mac sales were falling off.
We were still very dependent on the profits of Apple II. I felt we had to push profits of Apple II and Steve wanted to lower the price of the Mac to get sales up. We went to the board to decide.
The board made a decision and they asked Steve to step down as head of the Macintosh division. He still remained as chairman of the board.
Ο Sculley έκτοτε έχει προσπαθήσει να επικοινωνήσει όλα αυτά τα χρόνια με τον Jobs αλλά χωρίς αποτέλεσμα. Θεωρεί ότι ο Jobs ακόμα τον κατηγορεί.
In the past I tried, and he never had any interest in re-engaging. He clearly blames me.


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