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Τετάρτη, 9 Μαΐου 2012

Η ιστορία πίσω από το εσωτερικό βίντεο για μάρκετινγκ Apple "1944"

Ο Michael Markman, πρώην καλλιτεχνικός διευθυντής στο Image Stream, μας δίνει την ιστορία πίσω από το εσωτερικό βίντεο για μάρκετινγκ Apple "1944" που ανακαλύφθηκε πρόσφατα.

Σύμφωνα με τον Micael Markman:
I called Chris in L.A. to outline what we were thinking. War movie. Stock footage from the D-day landings. Chaplin as Adenoid Hynkel hanging on the wall. Mac marketing team in cameo roles. And the topper: Steve as FDR. He said he'd start looking for a director (or maybe he had one in mind).
Glenn, Mike, and I marched into Steve's office to give him the pitch. Pretty much the way I outlined it in the previous paragraph. Steve's eyes were sparkling through it all. By the time I got to, "and you as FDR," I had made the sale. In the binary universe of Steve Jobs, something is either a zero or a one. This was a one. Instantly. Definitively.

Παρακολουθήστε το 8-λεπτο βίντεο.



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